Calm Operations. Clear Numbers. Confident Growth.

I'm Shannon Whiteside, your Fractional COO for mission-driven founders who are ready to trade chaos for systems that actually stick—and the margin to lead well.

From messy middle to operational clarity in 90 days. Serving service-based businesses nationwide from Tampa Bay.

Book a 30-Minute Strategy Call Get the Ops Clarity Checklist
✓
People + Process + KPIs — the trifecta that transforms operations
✓
90 Days → Sustained Results — structure that builds momentum
✓
Execution You Can Trust — stewardship, integrity, follow-through
Shannon Whiteside, Fractional COO

You're Not Behind—You're Under-Systemized

You built something meaningful. But now everything depends on you, delivery feels inconsistent, and your team is busy without clear outcomes. Meetings turn into updates. Processes exist but don't stick. You're carrying it all—and you're exhausted.

Here's the shift:

Everything depends on you
→
Team owns clear roles + decisions
Inconsistent delivery
→
Predictable, repeatable systems
Unclear what's working
→
Simple KPIs you check weekly
Meetings = status updates
→
Meetings drive decisions + action
Burnout risk
→
Margin, energy, wise growth

You don't need more hustle. You need operational clarity—and someone in your corner who gets systems and people.

Three Ways to Work Together

Whether you need a long-term operations partner, a 90-day sprint to build structure fast, or a focused session to solve what's stuck—there's a fit for where you are.

Fractional COO Partnership

3–12 month engagements

What we do:

  • Weekly or biweekly leadership + ops calls (I'm your behind-the-scenes operator)
  • Build your KPI dashboard + scorecards that guide decisions
  • Install accountability rhythms + meeting cadence that works
  • Create SOPs, workflows, and delivery systems your team actually follows
  • Clarify roles, decision ownership, and team structure
Best for: Founders earning $1M–$5M who want a trusted COO driving execution while they focus on vision, sales, and leadership. You're ready to scale wisely—not just quickly.
Book a Strategy Call

90-Day Ops Sprint

One quarter, full transformation

What we do:

  • Ops audit + priority roadmap (we start with what matters most)
  • Role clarity + org structure (who owns what)
  • SOP starter pack + core workflows
  • KPI scorecard + weekly/monthly review cadence
  • Accountability framework to keep momentum
Best for: Teams earning $500K–$2M who need structure now. You're growing, but operations feel reactive. This sprint creates the foundation for predictable performance in 90 days.
Book a Strategy Call

Ops Intensive / Workshop

1–2 focused sessions

What we do:

  • Simplify one stuck process or system
  • Delivery tune-up (fix bottlenecks, clarify handoffs)
  • Hiring/role clarity + onboarding structure
  • Custom Notion, Google Sheets, or Docs templates you can use today
Best for: Founders who need a quick operational reset or practical tools this week. Great for new hires, a messy launch debrief, or cleaning up one chaotic workflow.
Get the Ops Clarity Checklist

How We Work: Simple Steps, Real Results

No endless discovery. No fluff. Just clarity, tools, and accountability that move your business forward.

Audit

We start with what's true: where you are, what's working, what's costing you energy. I listen, assess, and map the priorities.

1

Build Systems

Together, we create the infrastructure: KPIs, dashboards, SOPs, role clarity, meeting rhythms. Everything is simple, practical, and built for your team.

2

Transfer Ownership

Systems don't work if only you understand them. We train your team, clarify decision rights, and build confidence so you're not the bottleneck.

3

Sustain the Rhythm

We install weekly scorecards, monthly reviews, and quarterly planning. You'll have the cadence to course-correct fast and lead with margin.

4

Think of it as trail markers on a hike—you'll always know where you are and what's next.

Book a 30-Minute Strategy Call
Shannon Whiteside outdoors

Meet Shannon

Hi, I'm Shannon Whiteside—Fractional COO, systems thinker, and grateful steward of the businesses I serve.

I've spent my career building operational clarity for mission-driven founders who care deeply about their work and the people they serve. I know what it's like to carry too much—and I know what changes when the right structure is in place.

My approach is grounded in compassion and accountability. I believe operations should serve people, not exhaust them. I design systems that are simple enough to follow and strong enough to scale. And I do it all with integrity, prayerful clarity, and a commitment to wise growth.

I'm based in Tampa Bay and serve clients nationwide. When I'm not building dashboards or mapping processes, you'll find me on a trail, planning the next adventure, or journaling with coffee in hand.

✦
Integrity First
✦
Stewardship Over Hustle
✦
Generosity in Service
✦
Excellence with Grace

Results You Can Feel (and Measure)

🧘

Calm Operations

Less chaos, more clarity. Your days feel manageable again.

📊

Clear Numbers

Simple KPIs that guide decisions—no more guessing.

🤝

Team Ownership

You're not the bottleneck. Your team knows what to do and does it.

📈

Predictable Delivery

Consistent outcomes, higher margins, sustainable growth.

💬

Meetings That Matter

Decisions get made. Actions get taken. Progress happens.

⚙️

Systems That Stick

Processes your team actually follows—without your constant oversight.

Typical Wins

  • Weekly scorecard on one page
  • Role clarity + handoffs
  • Meeting cadence that drives decisions (not updates)
  • SOP starter pack teams actually use
  • Pipeline/forecast clarity
  • Quarterly planning rhythm that works

What Clients Say

"This mind blowing program helped me clarify my goals and create the processes need to attain my goals more quickly, without my hands-on involvement."

— Lesley, CEO Moonshine Creative Group

"Shannon has been a process and procedure genius for my company. She has helped me stepped into my power and role as CEO, and has been a rockstar at supporting the company's growth by setting us up for success from the ground up."

— Ashley Bernardi, CEO Nardi Media

Let's Talk About Your Operations

Ready to trade chaos for clarity? Book a 30-minute strategy call or send me a message. I'd love to hear what you're building.

Book a Call

30 minutes, no pressure. Let's see if there's a fit.

Email: hello@shannoncarlton.com

Location: Tampa Bay, FL -- Serving clients nationwide